Shop According to Your Values

AI-powered brand analysis backed by 9 real data sources. Point your camera at any product, see who really owns the brand, and get verified alignment scores based on your personal values.

Download Free App See How It Works
9 Verified Data Sources
13 Value Dimensions
31,186 Ownership Records
Defund Whatever analyzing Nike: 54% match with detailed breakdown and better alternatives

Powerful Features for Ethical Shopping

Everything you need to make informed purchasing decisions that align with your values

Instant Photo Analysis

Snap a photo of any product or entire shelf and get immediate brand alignment scores. Our AI identifies products from photos - no barcode scanning needed.

Verified Data Sources

Analysis backed by 9 real data sources including corporate ownership records, FEC political donations, EPA violations, OSHA safety records, and boycott databases. Every claim is tagged [VERIFIED] or [ESTIMATED].

Guided Onboarding

Choose from 6 preset value profiles - Progressive Activist, Environmentalist, Human Rights Champion, and more. Or customize all 13 dimensions yourself.

13-Dimension Scoring

Political leanings, human rights, animal rights, LGBTQ+, environment, Palestine/BDS, Uyghur rights, climate action, labor rights, and more.

Who Really Owns It

That indie-looking brand might be Unilever. Verified corporate ownership chains from Wikidata reveal the parent company behind every label — no more hidden conglomerates.

Receipt Scanner

Scan an entire receipt and get a trip summary: every brand scored at once, your overall alignment for the shopping trip, and swap suggestions for the worst offenders.

History & Brand Tracking

Every scan is saved automatically. Track brands you care about, keep favorites and shopping lists, and re-check any brand instantly without re-scanning.

Smart Alternatives

Get recommendations for better-aligned brands in every category. Find products that match your ethical standards without hours of research.

Confidence Scoring

See exactly how confident the analysis is with color-coded badges (high/medium/low) and collapsible source citations for full transparency.

Real Data, Not Guesswork

Unlike other apps that rely on crowdsourced opinions, Defund Whatever pulls from 9 verified data sources to ground every analysis in facts:

  • FEC Political Donations: Real campaign contribution records from the Federal Election Commission
  • EPA Environmental Data: Violations, penalties, and compliance rates from EPA ECHO
  • OSHA Safety Records: Workplace safety inspections and violation history
  • Palestine/BDS Database: 1,194 brands tracked by Tech for Palestine
  • B Corp Certifications: Verified social and environmental performance
  • Senate Lobbying Data: Corporate lobbying registrations and spending
  • Open Food Facts: Product eco-scores and certification labels
  • Boikot.xyz: Community-curated ethical company scores
  • Wikidata Corporate Ownership: 31,186 brand-to-parent ownership chains

AI + Real Data = Trustworthy Results. Every score is backed by sources you can verify.

App settings showing the verified data sources powering every analysis

How It Works

Three simple steps to ethical shopping

1

Set Your Values

Pick a preset profile or customize all 13 value dimensions. Progressive Activist? Environmentalist? Moderate? You decide what matters.

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"I'm an Environmentalist"

2

Snap or Ask

Take a photo of any product, type a brand name, or just ask by voice. Our system queries 9 data sources in parallel, then feeds the verified facts to Claude AI.

Checking FEC, EPA, OSHA, BDS... (75%)

3

Get Verified Results

See alignment scores with confidence ratings, source citations, and better alternatives. Every claim is tagged [VERIFIED] or [ESTIMATED].

Nature's Path (94%) - HIGH CONFIDENCE [VERIFIED] B Corp certified, EPA compliant
Kellogg's (25%) - MED CONFIDENCE [VERIFIED] BDS target, GOP donations

Your Values, Your Choices

Start with a preset profile or customize everything. Defund Whatever scores brands across 13 dimensions:

  • Political Leanings: Progressive to conservative alignment
  • Human Rights: Labor practices and worker treatment
  • Animal Rights: Cruelty-free and ethical sourcing
  • LGBTQ+ Rights: Corporate support and policies
  • Environmental: Sustainability and climate action
  • Women-Owned: Supporting female entrepreneurs
  • Palestine/BDS: Boycott movement compliance
  • Uyghur Rights: Forced labor opposition
  • Congo Minerals: Conflict-free sourcing
  • Climate Action: Fossil fuel divestment
  • Labor Rights: Union support and fair wages
  • Indigenous Rights: Land and resource sovereignty
  • Boycott Compliance: Movement participation
Customizing value sliders: political leanings, human rights, animal rights, environment

Coming Soon

We're building even more powerful tools to help you shop ethically

Chrome Extension

Browse any website and see instant brand rankings for every product on the page. Shop online with confidence knowing which brands align with your values.

Real-time Analysis Page Integration Shopping Assistant
Built - Coming to Chrome Web Store

Brand Alerts

Brand tracking is already in the app — next up: push notifications when a tracked brand makes new political donations or changes policies that affect your score.

Planned

Community Features

Share your favorite ethical brands with friends and see what products your community recommends.

Planned

Ready to Shop Ethically?

Join conscious consumers who use Defund Whatever to make purchasing decisions backed by real data and aligned with their values.

Download on App Store Get it on Google Play
✓ 100% Free to use
✓ 9 verified data sources
✓ No ads or tracking
✓ Source citations for every claim
Defund Whatever
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Tap to analyze product

Amy's Kitchen - 94% Match
General Mills - 67% Match
Nestle - 15% Match